The Pricing Institute

"I have only outstanding things to say about the support and insights we received from you!"


Robin Barnes, Marketing Director
Philadelphia Live Arts Festival

  • Are you capturing the full income potential from your programs?
  • Is price becoming a barrier to sales?
  • Are you worried that you're offering discounts to the very customers who are most able to pay?
  • Are you able to adjust prices in response to actual sales patterns?
  • Can you forecast the impact of price changes on income and attendance?
  • Do your prices reflect the value of your programs?
  • Have you taken a close look at your pricing in the past three to five years?

The Pricing Institute has the experience and expertise to answer these and other challenging pricing questions. Our practitioners have worked on pricing strategies for more than 250 arts organizations worldwide.