The Pricing Institute

"We already do revenue management. The opportunity is to manage it better."


Tim Baker
The RMA provides the analytical tools to manage revenue management.

The Revenue Management Application™

The Pricing Institute, world leaders in pricing insight for the arts, has teamed up with technology experts JCA, to bring you the Revenue Management Application (RMA).

The RMA is an easy-to-use desktop application that provides up-to-date information from your box office data to inform your pricing.

Pricing can be complex. There are hundreds of variables to consider. But small adjustments can yield significant marginal gains for almost any arts and cultural organization, money which many companies are currently leaving on the table.

The RMA supports you in making decisions such as when to raise prices, when to offer discounts, and how to rescale your house to optimize demand. It allows you to track overall sales trends and gain insights from deeper analysis of price, yield and capacity data. Plus you can see how many times each seat was sold, how quickly, and at how much of a discount.

The Revenue Management Application Features:

More Information

In addition to powerful software, the RMA comes with user documentation, a recipe book to get you started, consultation with The Pricing Institute and ongoing technical support from JCA. The Revenue Management Application is priced according to the size of your organization so even the smallest organizations can take advantage of this offer.

The RMA is currently available to Tessitura Network members. For more information on how the RMA could work for your organization email: .